Indexing is the step where Google takes a page it has crawled, processes what it finds, and stores the result in its index — the enormous database every search result is drawn from. A page that isn’t in the index can’t appear in search results at all, however good it is. It isn’t ranked low. […]
Duplicate content is any substantial block of text that appears in more than one place — on two pages of your own site, or on your blog and somebody else’s. Search engines don’t want to show the same article five times in one set of results, so they pick one version to display and quietly […]
Robots.txt is a small plain-text file at the root of your website — yoursite.com/robots.txt — that tells search engine crawlers which parts of the site they may visit and which they should leave alone. A couple of lines in it can open your whole blog to Google — or quietly shut the door. One point […]
You can write a brilliant post and still struggle to rank if Google cannot crawl it properly, load it quickly or understand what it is about. Those behind-the-scenes problems are technical SEO — and on WordPress, most can be fixed in an afternoon, without a developer. This checklist covers the checks that matter most for […]
