A URL slug is the final part of a web address — the bit after the domain name that identifies the specific page. In clickhype.co.uk/bake-sourdough-bread, the slug is bake-sourdough-bread. It is the one part of the address you choose yourself, and once the post is live, it tends to stay with that page for its […]
Robots.txt is a small plain-text file at the root of your website — yoursite.com/robots.txt — that tells search engine crawlers which parts of the site they may visit and which they should leave alone. A couple of lines in it can open your whole blog to Google — or quietly shut the door. One point […]
You can write a brilliant post and still struggle to rank if Google cannot crawl it properly, load it quickly or understand what it is about. Those behind-the-scenes problems are technical SEO — and on WordPress, most can be fixed in an afternoon, without a developer. This checklist covers the checks that matter most for […]
